Bigmouthmedia and Steve Leach: Managing Growth and Continuity


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Case Details:

Case Code : LDEN062
Case Length : 17 Pages
Period : 1997-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Bigmouthmedia Ltd.
Industry : Digital Marketing
Countries : UK; Europe; USA

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Leach at the Helm Again

In February 2007, the integration of Bigmouthmedia and Global Media was completed. The combined entity had around 200 employees spread across 10 countries. The following month Gerteis announced his decision to step down from the post of CEO in favor of Leach...

Challenges

Competition in the digital marketing space was intense and ever increasing. Despite becoming a full search company after the merger with Global Media, Bigmouthmedia faced competition from a number of small and large competitors...

The Road Ahead

Industry observers predicted that there was tremendous potential for digital marketing companies to gain a dominant position and emerge as the leader in the market since the European search and digital marketing industry was thus far highly fragmented...

Exhibits

Exhibit I: Bigmouthmedia: Key Milestones
Exhibit II: Deloitte's Fast 50 Winners in 2008
Exhibit III: NMA Marketing Services Guide 2008 Rankings
Exhibit IV: NMA Marketing Services Guide 2009 Rankings
Exhibit V: Internet Usage Statistics
Exhibit VI: A Brief Note on Internet Marketing

  

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